I am about ideas. I come up with lots of them. I provide new ways to think about a brand. Options. Solutions. Crafty, fun ways to say, “Hello world, I’m your brand.” In fact, I’ve developed a proprietary brand delivery system, or B.D.S., called Awesome Fracking IdeasTM and I’d be happy to talk to you about it. (The fracking is a Battlestar Galatica reference meaning “extremely”, not the practice of hydraulic fracturing, the process natural gas companies employ to create deep natural gas wells.) Fortunately, I am able to write these ideas down in a compelling way that makes people smile, nod, and in rare moment, grimace in pain. One of the best things about excellent ideas that they can work in digital and more traditional advertising.
That is what I do. So what else?
I deal in authenticity. I craft messages that connect. Warm the soul. Hit home.
I am a Writer. Director. Partner. Confidant.
I like the way ice feels beneath my skates.
I take pictures. Some say I do it well.
I have a greyhound. He sleeps alot.
I love my girls.
So call me. Write me. Follow me.
I am also seriously considering using my internet moniker, twilliambloke fulltime.
For a little information about me, click on the tiny i at the end of my name. And if you’d like to contact me, please feel free. And I mean that.
Email me here: t.william.woods@gmail.com
Follow me on Twitter: @twilliambloke
linkedin: http://www.linkedin.com/in/twilliambloke
The Karma Equalizer is part of the 50/50 Make or Break charity projects for UNICEF. We focused on making a small donation and, in return, you get to offset your karma from all the not-so-nice things you may have done. It is a easy, playful and sharable way to do some good just for begin a little bad. Check it out here.
Rolling Stone is making history by putting an unknown and unsigned band to put on the cover of the magazine for first time. The contest is named Do You Wanna Be a Rock Star? 16 bands have been identified and are battling for the honor to grace the cover. And this banner was the first digital communication about the contest.
Because the bands are unknown, and we have a style oriented client, I wanted to create a tool that would allow people to use their own personal style to figure out which band they might like. And it worked, the banner drove more than double the click through rate of Rollingstone.com.
That’s right. I’ve got my digital street cred now.
I spent four days with a photographer and a digital tape recorder capturing students as they went through an ordinary day attending St. George’s University in Grenada. While the main St. George’s University website is chock full of facts about the school, this interactive feature was designed to give a real taste of what it’s like to study, work and live on the island.
This is the flagship piece of the content created for St. George’s University in Grenada. There are many questions that arise when staking your future attending a place so far away. This video was created to introduce the school and give a sense of the people, the campus and the limitless options available to graduates. It is also represents one of 15 videos I conceived and helped direct and produce specifically for the YouTube page created for SGU.
This Telly award-winning interactive feature illustrates the reach of St. George’s University around the globe.
This award-winning campaign was recognized by Graphis. I am even more proud of it because of the fact that it was for reinsurance. If you know reinsurance, you realize this is a monumental feat.
I sold work to The Economist. Enough said.
This award-winning flash game was developed to show how Guy Carpenter products can help you minimize your risk, be fun and spur some friendly competition. We worked with a company called Arkadium and the final product was introduced at a conference where the game was projected onto the ceiling. It was pretty neat.
This work done for Guy Carpenter helped launch i-Axs, a data management tool. The ads illustrate how data can be tamed and actually put to work - who knew reinsurance could be such fun?
